Observations by ecodecoarora
Originally posted elsewhere on 5 April 2012

This story is an ode to entrepreneurship and refutes the idea that the corporate machine, in this case, Ferns ’N’ Petals, the much preferred go-to shop for fresh flowers and floral arrangements across India, is any better because of its omnipresence than the much smaller shop with no infrastructure and no front door.

During my winter’s stay in New Delhi, I was charmed by the rustic roadside flower stalls across the city’s residential neighbourhoods. I love flowers: they can be beautiful, smell great, make you feel positive, and evoke a…









Natasha ARORA

Sustainable Interior Stylist & Art Advisor + Translator & Copy Editor

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